The key ingredient in becoming a successful journalist in today’s era, in my opinion, is the ability to be able to story-tell across integrated news media. This may also be labelled as multi-platform journalism.
However, with the development of technology, honesty and integrity in journalism may be questioned when in search for news in today’s time. Last week, I mentioned the fake news” phenomenon and how easy it is for anyone to become a “journalist”, this I believe is derived from the change in the news industry – profit and viewers seem to shift towards the main reason for a news piece or media. But same as “fake news”, this can be taken advantage of by giving the audience/readers a more credible piece.
An article from WIRED earlier this year mentioned the change in the industry; “National-brand advertising has given way to automated exchanges that place ads across thousands of sites, regardless of their content”. However, with that change, WIRED also found that some media sites that manage to utilize technology to listen and respond to audiences, giving readers somewhat more content rather than just “telling them what to think”.
Read more about it here.
So with the opportunity of creating a relationship with audiences, and with “fake news” flying around the web, trust and credibility are one thing readers seek. This then becomes a challenge for a journalist to accomplish, and which as easy it is to lie and sell a story but to tell the truth and still have an audience is what makes a great journalist.